Gleamy, Dreamy Makeup

The Brief: Give the ubiquitous “no-makeup makeup” look a fresh and ownable name for Sephora
The Creative: Name continues to live on category pages and new iterations of Sephora Favorites product kits for several years running

Sephora App Fest

The Brief: Give the week-long string of app-only deals an exciting, ownable name
The Creative: A playful, flexible typographic logo lockup used on 100+ marketing assets throughout duration of the promo

The Next Big Thing

The Brief: Rename the “Scouted by Sephora” franchise, which focuses on up-and-coming surge brands
The Creative: Name has endured multiple visual rebrands and lives across digital assets and on endcaps in hundreds of retail locations across the country. Earned media press hits reinforce association to the Sephora brand.

Smart Skin Scan

The Brief: Give Sephora’s new virtual skin analysis tool an approachable name
The Creative: Remains warm and friendly in an age of (some) AI uncertainly