Welcome Series

The Brief: Target new-to-Sephora clients on date of purchase, day 3, and day 6 with relevant onboarding content and offers
The Creative: Friendly, snackable, service-driven content that blends shopping with education

Gen Z Personalization

The Brief: Engage Gen Z-minded clients with a socially native aesthetic and values-driven storytelling
The Creative: Stretches the Sephora voice into a more playful, culturally attuned space that resonates with younger audiences