Sunscreen 1
The Brief: Drive consideration for SPF skincare at Sephora by educating clients on why they need sunscreen every day.
The Creative Concept:
- “Myth-busting” short-form videos address and debunk common misconceptions that cause people to avoid SPF products
- Mid to bottom funnel assets highlight SPF’s critical role in a skincare routine
Sunscreen 2
The Brief: Target existing skincare clients who haven’t purchased sunscreen. While they know SPF is important (to prevent skin cancer), they’re unaware of the other skincare benefits.
The Creative Concept:
- Short-form videos with testimonial-style voice over provide convincing facts on sunscreen’s skin benefits while showcasing specific product PODs
- Mid to bottom funnel messaging continues the theme by focusing on education
*Note that claim language for sunscreen marketing must be very specific to be legally compliant
Acne & Breakouts
The Brief: Drive consideration for new and core acne products; destigmatize and normalize acne while offering solutions.
The Creative Concept:
- Feature acne-prone models sharing approachable, authentic first-person POV on product benefits